These are the organisations our practitioners have worked with directly, and the problems they solved. Groundwork brings that depth of experience to every new engagement.
Sky's consumer identity function had grown organically across multiple markets, products, and acquisitions. The result was a fragmented identity estate, dozens of auth flows, inconsistent customer data, and a platform that couldn't support the personalisation and security demands of a modern media business.
The brief was to consolidate, modernise, and futureproof the platform while keeping 30 million active users uninterrupted. The secondary challenge was building and leading the cross-functional team that would deliver it.
As part of the founding product team at Lastminute.com, the challenge was building a two-sided travel marketplace from scratch at a moment when consumer trust in online booking was still being established.
Speed, customer trust, and inventory breadth all had to be developed simultaneously in a company that was growing faster than its infrastructure could easily support.
Merlin's digital commerce operation spanned a £200M+ portfolio of attractions, with significant revenue still flowing through third-party ticketing channels at the cost of margin and customer data.
The brief was to grow direct digital bookings, reduce third-party dependency, and build a loyalty proposition that deepened the relationship between guests and the brand across multiple visits and multiple attractions.
Nando's had a passionate customer base and strong brand loyalty, but limited digital infrastructure to capture or leverage it. The business was processing 26M+ annual orders with minimal digital touchpoints, leaving significant data, efficiency, and loyalty opportunity on the table.
The challenge was moving a high-volume, high-velocity restaurant operation to digital-first without disrupting the in-restaurant experience that made the brand what it was.
Delivering meaningful product change in a large regulated financial institution requires navigating competing stakeholder priorities, compliance constraints, and legacy technology, while maintaining the pace and rigour that customers expect from a modern banking product.
The brief was to lead product delivery across a significant digital programme, aligning engineering, compliance, risk, and design teams toward shared customer outcomes.
Across Nokia and O2, the challenge was consistent: delivering meaningful digital product improvement at the pace a competitive market demanded, within organisations that were simultaneously managing large-scale network and platform transitions.
Consumer expectations, technology change, and competitive pressure required rapid, customer-led product development, across both consumer and enterprise product lines.
Book a free 30-minute discovery call. No pitch, no obligation.
Book a discovery callOr email hello@heygroundwork.co.uk