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Experience

What our consultants have built.

These are the organisations our practitioners have worked with directly, and the problems they solved. Groundwork brings that depth of experience to every new engagement.

Sky · Consumer identity
Building a unified identity platform across 30 million customer profiles
Consumer identity AI transformation Platform strategy Cross-functional leadership
Consumer and media Read more ↓

Sky's consumer identity function had grown organically across multiple markets, products, and acquisitions. The result was a fragmented identity estate, dozens of auth flows, inconsistent customer data, and a platform that couldn't support the personalisation and security demands of a modern media business.

The brief was to consolidate, modernise, and futureproof the platform while keeping 30 million active users uninterrupted. The secondary challenge was building and leading the cross-functional team that would deliver it.

Platform consolidation. Unified identity across Sky TV, Sky Glass, Sky Broadband, and Now TV under a single identity layer.
AI programme leadership. Defined and launched Sky's enterprise AI transformation programme, establishing governance, tooling, and delivery cadence.
Team building. Built and led a cross-functional squad of product managers, engineers, data scientists, and designers across UK and international markets.
Security uplift. Implemented modern auth standards and fraud-signal integration, materially reducing account takeover rates.
Lastminute.com · Founding team
From zero to market-leading travel marketplace at internet speed
Marketplace Growth Travel tech 0 to 1
Consumer and media Read more ↓

As part of the founding product team at Lastminute.com, the challenge was building a two-sided travel marketplace from scratch at a moment when consumer trust in online booking was still being established.

Speed, customer trust, and inventory breadth all had to be developed simultaneously in a company that was growing faster than its infrastructure could easily support.

Marketplace product. Built the core customer-facing product from early prototype to millions of bookings.
Supplier integration. Developed the supplier-side tooling that brought airlines, hotels, and experiences onto the platform at scale.
Growth and retention. Designed the email and personalisation systems that drove repeat bookings and lifetime value in a high-frequency category.
Merlin Entertainments · Digital commerce
Scaling digital commerce and direct booking across a global attractions portfolio
Ecommerce Digital transformation P&L ownership Global scale
Retail and hospitality Read more ↓

Merlin's digital commerce operation spanned a £200M+ portfolio of attractions, with significant revenue still flowing through third-party ticketing channels at the cost of margin and customer data.

The brief was to grow direct digital bookings, reduce third-party dependency, and build a loyalty proposition that deepened the relationship between guests and the brand across multiple visits and multiple attractions.

Direct booking uplift. Grew direct digital booking share materially by improving the path to purchase and reducing friction in the checkout experience.
Loyalty programme. Designed and launched a cross-attraction loyalty mechanic that incentivised repeat visits and increased annual pass take-up.
P&L ownership. Managed the full digital commerce P&L, balancing acquisition cost, third-party commission, and direct margin.
Nando's · Digital transformation
Taking a beloved restaurant brand to 85% digital transaction penetration
Digital transformation Restaurant tech Loyalty Mobile ordering
Retail and hospitality Read more ↓

Nando's had a passionate customer base and strong brand loyalty, but limited digital infrastructure to capture or leverage it. The business was processing 26M+ annual orders with minimal digital touchpoints, leaving significant data, efficiency, and loyalty opportunity on the table.

The challenge was moving a high-volume, high-velocity restaurant operation to digital-first without disrupting the in-restaurant experience that made the brand what it was.

85% digital transaction penetration. Led the transformation that moved the majority of Nando's transactions through digital channels across 26M+ annual orders.
Mobile ordering and loyalty. Built the mobile ordering and loyalty platform that underpinned the digital shift and deepened customer engagement.
Data foundation. Established the customer data infrastructure that enabled personalisation and operational intelligence for the first time.
Barclays · Product leadership
Senior product leadership in a large, regulated financial services environment
Financial services Regulated environment Product leadership Agile at scale
Financial services Read more ↓

Delivering meaningful product change in a large regulated financial institution requires navigating competing stakeholder priorities, compliance constraints, and legacy technology, while maintaining the pace and rigour that customers expect from a modern banking product.

The brief was to lead product delivery across a significant digital programme, aligning engineering, compliance, risk, and design teams toward shared customer outcomes.

Programme leadership. Led cross-functional product delivery across multiple squads in a SAFe-aligned programme structure.
Regulatory navigation. Built the stakeholder model and review process that kept delivery moving without compromising compliance obligations.
Team development. Coached and upskilled a product team operating in a high-pressure, high-accountability environment.
Nokia · O2 · Product and digital
Product and digital leadership across telco and technology at scale
Telco Consumer digital B2B product Technology platforms
Telco and technology Read more ↓

Across Nokia and O2, the challenge was consistent: delivering meaningful digital product improvement at the pace a competitive market demanded, within organisations that were simultaneously managing large-scale network and platform transitions.

Consumer expectations, technology change, and competitive pressure required rapid, customer-led product development, across both consumer and enterprise product lines.

Consumer product leadership. Led digital product strategy and delivery for consumer-facing products at scale.
Enterprise product. Developed and launched B2B product lines aligned to enterprise customer needs in a rapidly shifting technology landscape.
Agile transformation. Helped both organisations move from waterfall to agile delivery models, improving speed and quality simultaneously.
More case studies coming soon.
We're adding new client work as engagements complete. Get in touch to hear more about our recent work.

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