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What we do

Three tracks.
One standard
of work.

Every engagement is shaped to the specific problem in front of us. We don't offer packages. We offer expertise, applied precisely where it's needed.

01
Local and small business

AI presence and automation

Owner-operated businesses spend too much time on the marketing, admin, and communication work that sits around the edges of what they're actually good at. We change that.

We assess your current setup, identify where time is being lost, and configure AI tools that handle the repetitive work reliably, without requiring you to become technical. Then we maintain it so it keeps working.

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AI readiness audit. We map where your business is losing time and identify the highest-value automation opportunities.
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Content and social presence. Monthly content calendars, Google Business Profile management, and social scheduling, all running automatically in your voice.
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Review management. Monitoring and AI-drafted responses across Google, Trustpilot, and Facebook. Nothing sits unanswered.
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Enquiry handling. A smart assistant trained on your services, pricing, and availability, answering questions around the clock and escalating anything complex.
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Ongoing management. We maintain and evolve everything we build. You get a monthly retain, not a one-off deployment.
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Priced by scope and outcome. Discussed during discovery.

02
Ecommerce and DTC brands

AI operations and growth

Founder-led ecommerce brands at £2M–£20M face a specific set of pressures: rising ad costs, margin erosion, operational complexity, and a team that's stretched thin. AI can address all of them, if it's configured for your business specifically, not just pointed at generic tools.

We build the AI operations layer that connects your data, automates the time-consuming work, and puts the right insight in front of the right person at the right moment.

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AI agent systems. Always-on agents connected to Shopify, Klaviyo, your inbox, and your ad platforms. Monitoring, alerting, drafting, and briefing, 24 hours a day.
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Margin intelligence. True per-SKU profitability accounting for ad spend, returns, and COGS. Most brands discover at least two bestsellers that are margin-negative. We surface them.
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Retention and reactivation. Churn signal detection, customer segmentation, and automated re-engagement in your brand voice.
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Performance briefings. Plain-English weekly summaries of what happened, what to watch, and one thing to act on. No dashboard required.
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Build and maintain. We configure, deploy, and manage the full system. You get a working operation, not a recommendation document.
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Priced by scope and outcome. Discussed during discovery.

03
Organisations and scale-ups

Product leadership

Senior product leadership is hard to hire for and expensive to get wrong. Whether you need a fractional CPO to set direction, an interim head of product to hold the team together through a transition, or a senior practitioner to embed and upskill, we have the experience to step in and make an immediate difference.

Our consultants have led product at scale: consumer platforms, enterprise transformation, AI programmes, regulated environments. We know what good looks like and we know how to build toward it in imperfect conditions.

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Fractional CPO / VP Product. Strategic product leadership on a part-time basis, typically two days per week. Roadmap ownership, team leadership, executive stakeholder management.
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Interim product leadership. Full-time senior cover during a hire, a transition, or a critical build phase. We hit the ground running.
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AI transformation. We help organisations move from AI experimentation to AI in production, strategy, tooling, governance, and team capability.
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Team and capability building. Hiring, structuring, and coaching product teams. We leave you with a function that runs without us.
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Discovery and strategy. Customer research, opportunity sizing, roadmap development, and stakeholder alignment. We make the case for the right thing in a way that gets bought.
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Priced by scope and outcome. Discussed during discovery.

How we work

The methodology behind every engagement.

We bring a consistent set of principles to every project, regardless of scale or sector. These aren't abstract values, they're how we run the work.

Customer-centred design
Every decision traces back to a real customer need. We bring service design thinking, journey mapping, jobs-to-be-done, continuous discovery, to ensure the thing we build is the thing that was needed.
Service design User research Journey mapping Jobs-to-be-done
Outcome-led roadmapping
Roadmaps built around outcomes, not feature lists. We get teams clear on what success looks like before deciding what to build, and hold the work accountable to those measures throughout delivery.
OKRs North star metrics Opportunity mapping Prioritisation
AI-native product thinking
We design products with AI as a first-class capability. That means knowing what AI can and cannot reliably do, building with appropriate human oversight, and avoiding the trap of AI for its own sake.
Agentic systems LLM integration AI governance Human-in-the-loop
Discovery and continuous improvement
We build the habit of learning into every team we work with. Structured discovery, regular retrospectives, and a bias toward shipping and iterating over planning and predicting.
Continuous discovery Hypothesis testing Retrospectives Iteration cadence

Not sure which track fits?

Book a free 30-minute call. We'll help you figure out where the real leverage is before we propose anything.

Book a discovery call

Free, no obligation, no pitch