Insights
Bite-size guides to AI search, AEO, and what brands need to know right now.
AEO, Answer Engine Optimization, is the practice of structuring your content so that AI-powered engines cite your website as a source.
AI engines extract answers; they're not browsing your site. The easier you make that extraction, the more likely they are to cite you.
An AI Overview is the block of text Google generates at the top of search results. If you're cited, you get visibility. If you're not, you've been leapfrogged.
Perplexity is growing faster than any other AI search product. Its citations are high-value: if a competitor is cited and you're not, they've had a conversation with your potential customer.
Traditional SEO optimises for algorithms that rank pages. AI SEO is optimising for AI systems that generate answers. The goal shifts from "appear in results" to "become the cited source."
Digital advertising is an interruption model. AI search is an intent fulfilment model. The shift changes everything about how brands get discovered.
GEO describes the practice of optimising content so it performs well in AI-generated responses. It's about making your pages the ones that get retrieved, read, and cited.
Schema markup is code that tells search engines and AI systems structured facts about your content. It changes how machines understand your pages.
