The problem
Digital advertising is an interruption model. AI search is an intent fulfilment model. The user asks a question; the AI answers it. No interruption, no scroll, no banner. Just a response.
What AI-native advertising looks like
1. Sponsored citations
Perplexity already does this. Your content appears as a cited source for relevant queries, clearly labelled as sponsored.
2. Structured brand mentions
Brands with clear entity profiles appear naturally in answers about their category.
3. AI-optimised landing experiences
Traffic from AI search has higher intent and less patience for generic pages.